FINE Entertainment launches $100,000 football-season Royal Flush promo

FINE Entertainment is kicking off a $100,000 gaming promotion on Sept. 9 across 10 Las Vegas-area locations as professional football season begins. Rewards members can win the top prize by hitting a Natural Royal Flush in all four suits during qualifying hours, with a separate $10,000 prize also up for grabs.

Why it matters: - The promotion gives Rewards members a six-figure incentive tied to game days during the busiest stretch of football season. - FINE Entertainment is pairing the jackpot offer with food and drink specials to drive traffic to its Las Vegas-area bars and taverns. - The campaign could turn a routine visit into a major payout for video poker players who qualify.

What happened: - FINE Entertainment announced a $100,000 gaming promotion tied to the upcoming professional football season. - The promotion begins Sept. 9 and runs through Jan. 10, 2027. - Rewards members can play at 10 participating FINE Entertainment locations in the Las Vegas area. - The top prize goes to the first member to hit a Natural Royal Flush in all four suits during qualifying promotional hours on Sundays, Mondays and Thursdays.

The details: - The $100,000 prize requires the first Rewards member to complete all four suits while playing at the $1 denomination or higher. - All qualifying Royal Flushes for the top prize must be verified jackpots of $4,000 or more. - A separate $10,000 prize is available to the first member to complete all four suits at the 25-cent or 50-cent denomination. - Those lower-denomination wins can be combined, and the qualifying jackpots must total at least $2,000. - Guests must insert their Rewards Card and play eligible video poker during qualifying hours. - Participants must be 21 or older, and qualifying wager, games and times apply. - Full official rules are available at the promotion rules page. - Football food and drink specials are available at the seven PKWY Tavern locations, including wings, tacos, burgers and team platters. - A full list of food and drink specials is available on the PKWY Tavern promotions page. - Participating properties include BLVD Grille, seven PKWY Tavern locations, Oak Room at The District and The Mint Tavern.

Between the lines: - Jonathan Fine framed the promotion as a way to match football season demand with a bigger-than-usual payoff. - The company is using a jackpot format that creates a single winner for the top prize, which can build repeat visits as players chase the payout. - The mix of gaming, food and drink deals suggests FINE Entertainment is pushing a broader game-day experience, not just a standalone contest.

What's next: - Rewards members can start qualifying on Sept. 9 at participating locations. - The promotion will continue through Jan. 10, 2027, unless the top prizes are hit sooner. - Guests who want the official terms can review the rules before playing.